Logos
The Verkada Logo consists of two elements — the Symbol and the Wordmark — that work together to form the primary visual expression of our brand. Its purity and simplicity complement our dynamic, sophisticated graphic language.
Symbol
Sleek and accessible, our Symbol — a bold, stylized “V” — represents Verkada’s seamless integration of hardware and software.
Wordmark
Our Wordmark has been carefully crafted to work in perfect harmony with the Verkada Symbol. The letterforms of the Wordmark have been thoughtfully typeset and scaled for optimal balance and complement the forms of the Symbol. A thoughtfulness and precision of craft results in a logo that is both legible and sophisticated.
Logo Configurations
Two logo configurations have been createdfor use in print and digital applications.
Preferred (Horizontal) Logo
The preferred configuration features the symbol staged next to the wordmark, which is scaled for optimal brand impact. This horizontal configuration should be used whenever possible.
Alternate (Vertical) Logo
The alternate configuration may be used only in situations where space limitations don’t allow for use of the preferred logo. It is important to always use the artwork as provided. Never modify the logos.
Logo Clear Space
Clear space is the area surrounding the entire logo. It must be kept free of any visual elements, including text, graphics, borders, patterns and other logos.
Preferred (Horizontal) Logo
Clear space is measured in relation to “X,” which equals the x-height of the wordmark.
Alternate (Vertical) Logo
Clear space is measured in relation to “X,” which equals the x-height of the wordmark.
Logo Color Variations
The Verkada Logo is available in two color variations — Black and Reverse. The Black variation of the logo is the primary expression of our brand. However, because black is used so often in our identity system as a background color, the Reverse variation is also widely used. Both logo variations are available in RGB, CMYK and Pantone® spot color.
Logo Incorrect Usage
The Verkada Logo is custom drawn. Never recreate it or its elements. The examples shown to the right illustrate uses that should be avoided. The same usage rules apply to all versions of the logo. Always use the logo artwork as provided. Never modify it.
Symbol
Our Symbol is iconic in its bold simplicity. At first glance, the Symbol represents the “V” letterform from the Verkada logo, but our Symbol is also imbued with deeper meaning. The two components signify our integration of protection hardware and software.
In special circumstances, the symbol may be used as a stand–alone graphic for optimal impact. However, the complete Verkada identity must also be used somewhere within the same layout for reference.
Symbol Clear Space
Clear space is the area surrounding the entire symbol. It must be kept free of any visual elements, including text, graphics, borders, patterns and other logos. Clear space is measured in relation to “X,” which equals the height of the symbol.
Minimum clear space should be equal to or greater than 1/2X on all four sides of the symbol.
Color
Brand Colors
The Verkada Color Palette is primarily neutral. White and blue are featured prominently throughout for a sophisticated, premium, technical aesthetic and is supported by a range of shades. To achieve a balanced, visually harmonious layout, use the Verkada Color Palette according to the ratios shown on this page. Always lead with white. Light grays may also be used as backgrounds to create balance.
Color Usage
Signature Neutrals off–white
#f7f9fb
Core Colors 400
#40caf4
Core Colors 600
#0293cd
Accent colors are used in vast number of instances with varying needs.
Core Colors 500
#23aee1
Green 400
#26cc86
Yellow 400
#ffcb40
Yellow 600
#e88508
Red 500
#cb2939
Red 700
#8d162a
Red 800
#6D152A
Purple 400
#893DCD
Color Value Type
Signature Neutrals off–white
#F7F9FB
Signature Neutrals 10
#EFF4F7
Signature Neutrals 25
#EAEFF3
Signature Neutrals 50
#E6EAEE
Signature Neutrals 75
#DCE0E4
Signature Neutrals 100
#CDD1D7
Signature Neutrals 200
#B0B6BE
Signature Neutrals 300
#949CA5
Signature Neutrals 400
#838E98
Signature Neutrals 500
#73808C
Signature Neutrals 600
#536573
Signature Neutrals 700
#3F515F
Signature Neutrals 800
#2C3E4C
Signature Neutrals 900
#192630
Signature Neutrals off–black
#030E16
Core Colors off–white
#F3FBFE
Core Colors 10
#E1F5FC
Core Colors 25
#CFEFFB
Core Colors 50
#BDE9FA
Core Colors 75
#A9E3F8
Core Colors 100
#95DDF7
Core Colors 200
#7ED6F6
Core Colors 300
#63D0F5
Core Colors 400
#40CAF4
Core Colors 500
#23AEE1
Core Colors 600
#0293CD
Core Colors 700
#17638A
Core Colors 800
#15374C
Core Colors 900
#002033
Core Colors off–black
#030E16
Color incorrect usage
Verkada’s brand tone is light and bright. Use dark backgrounds only when necessary. Contrast is important when placing element of text on top of another subject.
Typography
TT Norms Pro is a clean and geometric sans serif typeface that is equipped with many stylistic alternatives and extended features. It comes in 11 weights from Thin to ExtraBlack and matching italics.
Primary Typeface
TT Norms Pro
TT Norms Pro is Verkada’s primary typeface. It should be used for titles, headers, body copy and captions.
Alternate Typeface
Poppins
Poppins is Verkada’s alternate typeface, which can be used when the primary typeface is not available.
Type Usage
Our typographic style is clean, simple and sophisticated, with a technical look and feel. A range of type weights brings flexibility and unity to our digital and printed communications. Information hierarchy is established across different levels of information through contrasting sizes, weights and colors, creating a look that’s eye–catching and aesthetically pleasing.
Digital AD Header
(1200x628)
Weight: Regular Size: 45pt Line Height: 55pt 
Digital AD Eyebrow
(1200x628)
Weight: DemiBold Size: 25pt 
Digital AD CTA
(1200x628)
Weight: DemiBold Size: 25pt 
Document Main Title/Header
(Letter size)
Weight: Light Size: 16pt Line Height: 20pt 
Document Section Title
(Letter size)
Weight: Light Size: 11pt 
Document Body
(Letter size)
Weight: Regular Size: 9pt Line Height: 12pt 
Document Body Title
(Letter size)
Weight: Light Size: 9pt 
Iconography
As visual symbols, Verkada icons represent ideas, objects or actions. They can communicate messages at a glance, afford interactivity and draw attention to important information.
General Icons
The square grid is the underlying fabric of all Verkada icons and is used as the foundation to determine line thickness, proportion, shape and positioning across the entire set of icons.
The grid helps guide design decisions, which helps ensure a unified approach. More importantly, it allows flexibility in creating the appropriate shape needed to communicate the right idea.
Camera
Access Control
Air Quality Sensors
Alarm
Verkada Guest
Mailroom
Door Controller
Alarm Panel
All-in-one Command
Auto Update Access Control
Solid State Drive
PoE Access Control
SV20 Tamper
Install Cameras
Add Device
Panic Pair Camera
Camera Integration
Easy Connection
Face blur
Person of Interest
Appearance Search
License Plate Recognition
Door Access Via Mobile
Remote Arming